2026 Color Trends: Beyond the New iPhone Colors

Everyone’s talking about the new iPhone colors.

But color trends are not only about which colors are next.

They also show how color is being interpreted differently—from softer, calming tones to deeper, earthy shades and more expressive accents. WGSN and Coloro’s 2026 color forecast reflects this wider mix of directions.

For packaging, there is another question:

What can the finish do to the color?

Metallic finishes can take a color in a different direction—not just making it brighter, but changing its depth, warmth and presence.

Matte Silver

Quiet / Refined

Adds a metallic touch without making the label feel overly flashy.

Burgundy Red

Deep / Rich

Gives red more depth and presence, bringing a more mature character to the design.

Bronze Gold

Warm / Grounded

Offers a softer alternative to bright gold, adding warmth and a more crafted feel.

There is rarely only one way to interpret a color.

The same color can feel quieter, deeper, warmer or more expressive depending on the finish.

For brands, this creates another way to work with color trends—without having to completely change a familiar visual identity.

A different metallic finish can give a familiar color a new character.

At UNIVACCO, we see this potential across a wide range of foil colors and finishes. Here are three examples:

MS-01 Matte Silver — Quiet / Refined
RE-101 Burgundy Red — Deep / Rich
CG-45 Bronze Gold — Warm / Grounded

When planning your next label, start with the character you want to communicate—then choose the foil that helps you get there.

Color × Finish = Character.

Stay Vibrant. — Bold brands deserve a bright future.